Do you just buy and allocate corporate gifts to clients without tracking its effectiveness?
In many industries corporate gifts, such as sports tickets and suites, are an integral part of their company's marketing campaign. These gifts allow a company the means to attract lucrative clients, as well as open doors to meetings that would not otherwise be opened. It also creates goodwill between you and your clients in hopes that it will one day be reciprocated. In most instances, a corporate gift is welcomed even when unsolicited. Unfortunately, many companies do not track its effectiveness and impact to the bottom line, and just accept it as an expense for being in that particular line of business.
Track Your Corporate Gifts
It is imperative that when you use corporate gifts as a part of your client acquisition/retention campaign, that you track metrics just like any other aspects of marketing. At the very least, you must know your budget spend, ROI and effectiveness. Programs, such as Spotlight TMS, should be able to help you do that.
Post-Event Tracking
After the gift is received and/or the conclusion of the event, communication with your clients is paramount to gauge its impact and whether you need to set this particular event as their annual gift. You may also want make sure that this gift was appropriate to this particular client.
Keeping these aspects in mind will help better monetize your gift giving budgets instead of it being that proverbial "Bermuda's Triangle" of spending.
Tuesday, May 17, 2011
Thursday, May 28, 2009
Thursday, April 30, 2009
Tuesday, March 17, 2009
The Time I Snapped (March 9, 2004)
So I was at work today, and for some reason everyone began to irk me. Whatever anyone said sounded idiotic to me. Was it just me? I was just sooo irritable. Maybe they've always performed their work at a sub-par quality, and I hadn't noticed. Some people just want to cruise through life without giving it their best, whether it's sports or their jobs. Am I supposed to just let them get away with it, when their performance directly affects mine?
The Toyota Echo
I get my rental car today since my car is in the shop, and they unveil "the echo* (echo echo echo)." Never have I been more scared for my life on the freeway, than I have been today. So I drive my egg on wheels on what could just be described as the windiest day of the year! Every gust of wind shook the car uncontrollably, making me hold on to the steering wheel for dear life. Never in my many years of owning a car or license, have I ever placed my hand in the 10 o'clock and 3 o'clock position on the steering wheel, but I did today, tightly, while murmuring a somewhat hybrid version of "Hail Mary" and "The Act of Contrition." Eventually, I see my parking lot, and what a welcome site it was! The egg survived! Ha ha ha ha ha ha ....
9:30 am
Our Company Photographer
He walks in my office..."Dude, I got a big meeting tomorrow. Do you have any samples of my work so I can show them?" Pretty simple question right? I'm sure he's asked me similar questions before. Why should today be any different? I don't know but it was. I blame male PMS! Hey women use it, why shouldn't I? So instead of letting a somewhat harmless, though ignorant question go by, I had to get on my sanctimonious soapbox..."Um...no. Why the hell would I have samples of your work? Who's responsibility is it to keep track YOUR work?" "It's your portfolio! Is your work so important that it merits stopping what I was doing?" "Ok, why don't you just print some more from the disk you are holding in your hands?" ...The heavens open up as 12 glorious angels fly down singing in unison Alleluia... It's interactions like these that make me seem like a rocket scientist in this office. Though 15 minutes after the conversation, I only had one word reverberating in my head.....duh!!!!!
That was 10:30 am.
The Old Biddies in the Lunchroom
Upon reaching the threshold of hunger, a game I like to play everyday where I wait until I am so hungry that I'm in the verge of eating my mouse pad, I trek over to the kitchen, specifically the microwave. I set the timer to 3 minutes...a relatively short amount of time...a lifetime in the lunchroom. The typical lunch bunch consisted of several middle-aged ladies, somewhat overweight yet have doctorate knowledge of dieting, diet supplements and the Jenny Craig points system. They spend the rest of their lunchtime discussing how many points each of their Lean Cuisines are worth, and why they shouldn't eat the cookies sitting right in front of them, left by one of our reps. After they finish eating, they then rush back to their computers to further research on the internet the latest fad in dieting. Newsflash! None of you have ever lost a friggin pound! Talking about dieting does not supplement actual weight loss. Here's a fad: Stop watching Survivor and get off your ass once in a while!!! It doesn't matter how little you eat, you still need to burn off the appetizer you call entrees with actual movement...move your asses!!!!
As a treat, I open up the tupperware I just finished microwaving and pull out a brownish crunchy sliver of meat, and proceed to chew...oh my goodness!!! It's sooo good! Sooo salty!...what is it? Wha what?! Could it be? It's spam!!!!! And it's worth 50 billions points per serving, and I love it!!!!! Ha ha ha ha ha ha!...I have officially lost it....
12:00 pm
The Printer up Front
An individual in the office apparently has sent multiple print jobs to the printer, yet no prints come out. Apparently, printing these 3 pages of Mapquest were so important that it necessitated the interruption of my lunch hour!!! So I make hand gestures of shooting myself in the head, I walk over to the printer to help the young woman.
1st point: I am not the computer tech person of the company
2nd point: I was in the middle of enjoying my fried rice
Well, I guess I am the next logical step, because apparently I am a genius. So I walk over to the computer and send a test page to the printer...hmmm...odd...nothing is printing on printer 1. So being the genius I am, I walk over to printer 2 and low and behold....six copies of Mapquest sitting on the tray. Have you ever sighed in a way where it wasn't a continuous sigh, but resembled the rythmic pattern of a machine gun? The machine gun sigh or the earthquake sigh...*siiiiiiiiiiiigh*.....if I wasn't having such a great hair day, I would've ripped handful of hairs from the side of my head...
12:45 pm
On deadline
Staring at the pile of paper next to me, which seems like an eternity to finish, I pop open a can of coca-cola to send me once again into that state of euphoria I like to call "the zone." This is what I was hired to do. It's crunch time and I love it! I zoom through each project as if everyone else around me is moving in slow motion. I slowly finish each task with the efficiency and grace of a skilled artisan. I was indeed in the "zone." Everyone in the office knew that when I crack open that can, "he is not to be disturbed." As I zoom past one task after the other...a timid voice emerges from the depths of nothingness and eventually makes itself heard....*as the record skips in my head* I hear, can you print this for me? And e-mail this file? Oh...it's the useless, pasty-skinned sack of potatoes that I allow to be my boss. My mere existence makes her existence possible.
Ok, I'm in the zone, a stack of work stares me in the eyes and I have 2 hours to perform a task that would usually take a day. You, on the other hand, are doing nothing! Surfing on the internet, looking for accessories for your pet parrot. Here's how you print: File ---> print. Here's how you e-mail: File ---> send. Please give me more titanically menial tasks while on deadline, because heaven forbid you get outbid on ebay by a 13-year old kid. Please add insult to injury by allowing the company to pay your sorry-ass twice what they offer me. Oh please!!!!!
4:30 pm
I'm seeing red.....I'm seeing red!!!...Why am I seeing red?!??! Can someone check if blood is coming out of my ears?
The Toyota Echo
I get my rental car today since my car is in the shop, and they unveil "the echo* (echo echo echo)." Never have I been more scared for my life on the freeway, than I have been today. So I drive my egg on wheels on what could just be described as the windiest day of the year! Every gust of wind shook the car uncontrollably, making me hold on to the steering wheel for dear life. Never in my many years of owning a car or license, have I ever placed my hand in the 10 o'clock and 3 o'clock position on the steering wheel, but I did today, tightly, while murmuring a somewhat hybrid version of "Hail Mary" and "The Act of Contrition." Eventually, I see my parking lot, and what a welcome site it was! The egg survived! Ha ha ha ha ha ha ....
9:30 am
Our Company Photographer
He walks in my office..."Dude, I got a big meeting tomorrow. Do you have any samples of my work so I can show them?" Pretty simple question right? I'm sure he's asked me similar questions before. Why should today be any different? I don't know but it was. I blame male PMS! Hey women use it, why shouldn't I? So instead of letting a somewhat harmless, though ignorant question go by, I had to get on my sanctimonious soapbox..."Um...no. Why the hell would I have samples of your work? Who's responsibility is it to keep track YOUR work?" "It's your portfolio! Is your work so important that it merits stopping what I was doing?" "Ok, why don't you just print some more from the disk you are holding in your hands?" ...The heavens open up as 12 glorious angels fly down singing in unison Alleluia... It's interactions like these that make me seem like a rocket scientist in this office. Though 15 minutes after the conversation, I only had one word reverberating in my head.....duh!!!!!
That was 10:30 am.
The Old Biddies in the Lunchroom
Upon reaching the threshold of hunger, a game I like to play everyday where I wait until I am so hungry that I'm in the verge of eating my mouse pad, I trek over to the kitchen, specifically the microwave. I set the timer to 3 minutes...a relatively short amount of time...a lifetime in the lunchroom. The typical lunch bunch consisted of several middle-aged ladies, somewhat overweight yet have doctorate knowledge of dieting, diet supplements and the Jenny Craig points system. They spend the rest of their lunchtime discussing how many points each of their Lean Cuisines are worth, and why they shouldn't eat the cookies sitting right in front of them, left by one of our reps. After they finish eating, they then rush back to their computers to further research on the internet the latest fad in dieting. Newsflash! None of you have ever lost a friggin pound! Talking about dieting does not supplement actual weight loss. Here's a fad: Stop watching Survivor and get off your ass once in a while!!! It doesn't matter how little you eat, you still need to burn off the appetizer you call entrees with actual movement...move your asses!!!!
As a treat, I open up the tupperware I just finished microwaving and pull out a brownish crunchy sliver of meat, and proceed to chew...oh my goodness!!! It's sooo good! Sooo salty!...what is it? Wha what?! Could it be? It's spam!!!!! And it's worth 50 billions points per serving, and I love it!!!!! Ha ha ha ha ha ha!...I have officially lost it....
12:00 pm
The Printer up Front
An individual in the office apparently has sent multiple print jobs to the printer, yet no prints come out. Apparently, printing these 3 pages of Mapquest were so important that it necessitated the interruption of my lunch hour!!! So I make hand gestures of shooting myself in the head, I walk over to the printer to help the young woman.
1st point: I am not the computer tech person of the company
2nd point: I was in the middle of enjoying my fried rice
Well, I guess I am the next logical step, because apparently I am a genius. So I walk over to the computer and send a test page to the printer...hmmm...odd...nothing is printing on printer 1. So being the genius I am, I walk over to printer 2 and low and behold....six copies of Mapquest sitting on the tray. Have you ever sighed in a way where it wasn't a continuous sigh, but resembled the rythmic pattern of a machine gun? The machine gun sigh or the earthquake sigh...*siiiiiiiiiiiigh*.....if I wasn't having such a great hair day, I would've ripped handful of hairs from the side of my head...
12:45 pm
On deadline
Staring at the pile of paper next to me, which seems like an eternity to finish, I pop open a can of coca-cola to send me once again into that state of euphoria I like to call "the zone." This is what I was hired to do. It's crunch time and I love it! I zoom through each project as if everyone else around me is moving in slow motion. I slowly finish each task with the efficiency and grace of a skilled artisan. I was indeed in the "zone." Everyone in the office knew that when I crack open that can, "he is not to be disturbed." As I zoom past one task after the other...a timid voice emerges from the depths of nothingness and eventually makes itself heard....*as the record skips in my head* I hear, can you print this for me? And e-mail this file? Oh...it's the useless, pasty-skinned sack of potatoes that I allow to be my boss. My mere existence makes her existence possible.
Ok, I'm in the zone, a stack of work stares me in the eyes and I have 2 hours to perform a task that would usually take a day. You, on the other hand, are doing nothing! Surfing on the internet, looking for accessories for your pet parrot. Here's how you print: File ---> print. Here's how you e-mail: File ---> send. Please give me more titanically menial tasks while on deadline, because heaven forbid you get outbid on ebay by a 13-year old kid. Please add insult to injury by allowing the company to pay your sorry-ass twice what they offer me. Oh please!!!!!
4:30 pm
I'm seeing red.....I'm seeing red!!!...Why am I seeing red?!??! Can someone check if blood is coming out of my ears?
Lessons in Bachelorhood
(This was recycled from my old Myspace Blog)
This is just a sampling of what I've learned going through life as a single male, living on my own. Each of these lessons may not have sprung from my own individual experience, yet I've learned it nonetheless. If this helps even just one bachelor out there, then all was worthwhile. I know how hard it is to not get accurate information about sex, women and life from your "boys" because they're too focused on bullshitting about what they've ACTUALLY experienced.
Flashback to 1989, one of my friends just happened to swipe one of his dad's porno videos, so the rest of us guys rushed over to his house to watch it. As the guy changed positions, he was sticking his penis into different holes. As he did this, we were all trying to figure out which hole it was in. I asked one of my friends, "which hole is he in now?" My best friend replies, "he's in the putt." I replied, "what the fuck is the putt?!?!" He exclaims, "it's the hole between the pussy and the butt." 'NUFF SAID! A bunch of fucking virgins, pretending like we knew what the hell were talking about.
Living as a bachelor, I've learned that:
1. Size DOES matter
2. You're going to eventually have to learn how to cook. So buy a "wok" you can do anything in it from boiling water to frying an egg. In doing so, you only need one pan.
3. "No" doesn't mean no. It just means, you need to try harder, try a new approach, spend more money, use a breathmint, or buy a bigger diamond.
4. It's funny how far the words, "thank you" and "sorry" can get you in life.
5. A Porno is NOT a good source for sexual education.
6. You can't rub her down there THAT hard! Apparently, it hurts, unlike what the movie shows.
7. Women only have 2 usable holes down there!!! You cannot put your thing in that third one. They pee out of there, but that's it!
8. I guess it starts to hurt them after 30 minutes of doing it non stop, that's why they fake it sometimes.
9. You CAN get cooties from kissing girls! It's just called "hepatitis" and "herpes simplex" by adults.
10. It never says it in the bottle, but I guess you SHOULD NOT use a facial exfoliator on the soft skin under your eyes, but you can use it anywhere else. Apparently, it's very sensitive, and the shit will start peeling!
11. Mimicking a musical instrument with any part of your body or bodily function is not impressive to women....unless you can play the bass drum with your one drum stick...
12. Regardless of whether or not you are paying attention to them, women don't think you are LISTENING to them unless you are LOOKING at them. You can point your ears directly at them, but apparently the EYES are the part that should be facing them...even if you truly aren't even listening. Just nod your head.
13. Contrary to popular belief, there is NO right answer to the question, "do i look fat?" Live with it!
14. Ex-girlfriends are not around to MAKE YOU FEEL GOOD.
15. It's always that fat or dorky girl you made fun off in highschool who's going to turn out HOT.
16. Here's a scenario: If say you're sitting around with your girl talking about things that somewhat sound like nonsense, like her asking you if you ever thought about trimming your pubic hairs or something, PAY ATTENTION to this conversation! This is the kind of conversation that will get your NUTS shaven while you are sleeping.
17. There is NEVER a RIGHT time to bring up that you want to do a threesome with her best friend. NEVER!
18. Hardcore porn DOES NOT turn them on like it does us. Apparently, they need some sort of plot.
19. DRAMA is INESCAPABLE! The degree of drama that will occur is inversely proportional to how much you want it. If you DON'T want drama at all, then you get LOTS of it.
20. PMS can hit 30 times a month.
21. Unless you have a unibrow. Plucking your eyebrows into thin lines is gay! Look behind you real fast and you'll see your boys laughing at you. If ALL of you do it, then you look like a bunch of gay guys out on the town, so shake your thang girlfriends!
22. If you're going to be stuck in a bomb shelter, and the only one left with you is an ugly chick to repopulate the earth, don't forget to stock lots of beer. Mankind needs you.
23. ALWAYS remember a girl's name (a skill I have yet to master)!
24. You are never more attractive to women than when you are TAKEN.
25. If you JUST want to have SEX with her, be a jerk. If you want to marry her, be a gentleman. The hoochies and gold diggers want the jack-ass, and the good ones want the gentleman.
26. Standing around all night holding that drink at a club, does NOT make you look cool! The girls notice that you've been standing around the bar all night staring. Who are you fooling? It's a DANCE club, go dance!
27. Women have this inexplicable notion that the DEFAULT position of the toilet seat is DOWN. I know, i know..it doesn't make sense. It's the middle position. If anything, the default position should be either UP or CLOSED. The whole time you've been alive, not once did your bare ass ever fall into the toilet bowl. Yes, because women lack the hand-eye-butt coordination to LOOK first before they sit down, we are eternally punished to leave the seat down. In this instance, do not try to use REASON. Just HUMOR them.
28. In the short run, it's easier to lie. In the long run, it's easier to tell the truth.
This is just a sampling of what I've learned going through life as a single male, living on my own. Each of these lessons may not have sprung from my own individual experience, yet I've learned it nonetheless. If this helps even just one bachelor out there, then all was worthwhile. I know how hard it is to not get accurate information about sex, women and life from your "boys" because they're too focused on bullshitting about what they've ACTUALLY experienced.
Flashback to 1989, one of my friends just happened to swipe one of his dad's porno videos, so the rest of us guys rushed over to his house to watch it. As the guy changed positions, he was sticking his penis into different holes. As he did this, we were all trying to figure out which hole it was in. I asked one of my friends, "which hole is he in now?" My best friend replies, "he's in the putt." I replied, "what the fuck is the putt?!?!" He exclaims, "it's the hole between the pussy and the butt." 'NUFF SAID! A bunch of fucking virgins, pretending like we knew what the hell were talking about.
Living as a bachelor, I've learned that:
1. Size DOES matter
2. You're going to eventually have to learn how to cook. So buy a "wok" you can do anything in it from boiling water to frying an egg. In doing so, you only need one pan.
3. "No" doesn't mean no. It just means, you need to try harder, try a new approach, spend more money, use a breathmint, or buy a bigger diamond.
4. It's funny how far the words, "thank you" and "sorry" can get you in life.
5. A Porno is NOT a good source for sexual education.
6. You can't rub her down there THAT hard! Apparently, it hurts, unlike what the movie shows.
7. Women only have 2 usable holes down there!!! You cannot put your thing in that third one. They pee out of there, but that's it!
8. I guess it starts to hurt them after 30 minutes of doing it non stop, that's why they fake it sometimes.
9. You CAN get cooties from kissing girls! It's just called "hepatitis" and "herpes simplex" by adults.
10. It never says it in the bottle, but I guess you SHOULD NOT use a facial exfoliator on the soft skin under your eyes, but you can use it anywhere else. Apparently, it's very sensitive, and the shit will start peeling!
11. Mimicking a musical instrument with any part of your body or bodily function is not impressive to women....unless you can play the bass drum with your one drum stick...
12. Regardless of whether or not you are paying attention to them, women don't think you are LISTENING to them unless you are LOOKING at them. You can point your ears directly at them, but apparently the EYES are the part that should be facing them...even if you truly aren't even listening. Just nod your head.
13. Contrary to popular belief, there is NO right answer to the question, "do i look fat?" Live with it!
14. Ex-girlfriends are not around to MAKE YOU FEEL GOOD.
15. It's always that fat or dorky girl you made fun off in highschool who's going to turn out HOT.
16. Here's a scenario: If say you're sitting around with your girl talking about things that somewhat sound like nonsense, like her asking you if you ever thought about trimming your pubic hairs or something, PAY ATTENTION to this conversation! This is the kind of conversation that will get your NUTS shaven while you are sleeping.
17. There is NEVER a RIGHT time to bring up that you want to do a threesome with her best friend. NEVER!
18. Hardcore porn DOES NOT turn them on like it does us. Apparently, they need some sort of plot.
19. DRAMA is INESCAPABLE! The degree of drama that will occur is inversely proportional to how much you want it. If you DON'T want drama at all, then you get LOTS of it.
20. PMS can hit 30 times a month.
21. Unless you have a unibrow. Plucking your eyebrows into thin lines is gay! Look behind you real fast and you'll see your boys laughing at you. If ALL of you do it, then you look like a bunch of gay guys out on the town, so shake your thang girlfriends!
22. If you're going to be stuck in a bomb shelter, and the only one left with you is an ugly chick to repopulate the earth, don't forget to stock lots of beer. Mankind needs you.
23. ALWAYS remember a girl's name (a skill I have yet to master)!
24. You are never more attractive to women than when you are TAKEN.
25. If you JUST want to have SEX with her, be a jerk. If you want to marry her, be a gentleman. The hoochies and gold diggers want the jack-ass, and the good ones want the gentleman.
26. Standing around all night holding that drink at a club, does NOT make you look cool! The girls notice that you've been standing around the bar all night staring. Who are you fooling? It's a DANCE club, go dance!
27. Women have this inexplicable notion that the DEFAULT position of the toilet seat is DOWN. I know, i know..it doesn't make sense. It's the middle position. If anything, the default position should be either UP or CLOSED. The whole time you've been alive, not once did your bare ass ever fall into the toilet bowl. Yes, because women lack the hand-eye-butt coordination to LOOK first before they sit down, we are eternally punished to leave the seat down. In this instance, do not try to use REASON. Just HUMOR them.
28. In the short run, it's easier to lie. In the long run, it's easier to tell the truth.
Friday, November 21, 2008
Personalize Your Google Search with Search Wikis
Being at the forefront of search technology means you never stop tweaking. You never wait until something is broken before you fix it. Yesterday Google launched its newest functionality, "the Search Wiki." This newest addition allows searchers to change the order of results based on their preference. For example, if you Googled "shoe store" and got several irrelevant results or feeder sites, you can move a site that actually has "substance" to the very top. It even allows you to delete search results. There is one catch. You need to be logged in via you Google account. Along with editing the order of your search results, you can also make comments on result items which anyone can see, logged in or not.
The day after launch, it has seemed to have garnered mixed reviews. I happen to believe it's an awesome addition. It's a great focus group for Google to pull from. The results would further help the search engine sift through results with actual content. Theoretically, the online collective can help the Google engine decipher sites with substance from sites artificially optimized. No doubt, that there are still many who will try to cheat the functionality, but the sheer numbers of actual consumers will more likely overpower artificial enhancements. Allowing mere mortal consumers to vote on what they think is relevant is one more step toward a truly democratic search engine.
The day after launch, it has seemed to have garnered mixed reviews. I happen to believe it's an awesome addition. It's a great focus group for Google to pull from. The results would further help the search engine sift through results with actual content. Theoretically, the online collective can help the Google engine decipher sites with substance from sites artificially optimized. No doubt, that there are still many who will try to cheat the functionality, but the sheer numbers of actual consumers will more likely overpower artificial enhancements. Allowing mere mortal consumers to vote on what they think is relevant is one more step toward a truly democratic search engine.
Sunday, June 22, 2008
New Social Networking Loophole/Discovery
As a marketer, I'm always looking for new opportunities or new ways to utilize existing media. Social networking at this point is the new "it" thing. I recently discovered a way to utilize a functionality of social networking sites to drive more traffic to your company, as well fully utilize your product placement.
I ultimately envision one day commerce will be able to grant us instant gratification. You can be watching TV and see a great dress that Lindsay Lohan is wearing, and you'd be able to buy that exact dress instantly from the TV's interface. Anything we see or even hear on any existing media can be instantly purchased. What is that shirt George Clooney is wearing on TV? Highlight it and you can buy it instantly. The song your currently hearing on the radio can be instantly downloaded.
Social sites like Myspace.com have implemented a functionality in their photo album section that can easily be exploited. You can now tag your photos to identify individuals on that image. For example, in a photo of you and your friends, you can tag each of the individual friends so that it can link back to their individual profiles. As soon as you tag them, the individual friend will get an alert asking them if they would like to add that tagged photo in their own photo albums. The beauty of this functionality is that if they approve, not only will the photos be uploaded in their albums, but also all the other corresponding tags.
I know that this was meant for tagging humans, but what's to stop you from tagging the shirt, jeans or shoes that this individual is wearing on the photo? As long as this product has a corresponding profile on Myspace, you'd be able to link to it, thus driving traffic to that product's myspace site. Let's use a very popular member of Myspace, Tila Tequila for example. If say you got her to wear a hat that you are selling and have a photo, you can upload the photo in your site's photo album. In the photo, you can tag Tila as well as the hat, so that there's a link-back. Upon tagging Tila's pic, she will then get an alert to approve the photo to be uploaded on her own photo album. If you happen to be lucky enough for her to approve, then the photo will be in her album for her and all her millions of friends to see. But guess what? Your tag for your hat will also be included. They can all highlight the hat and know where to purchase it for themselves.
The application for this loophole is endless! In the future we can know exactly where to buy all the gear that our favorite celebrities are rocking all over the internet. All photos on every website will be equipped with a tagging functionality.
I ultimately envision one day commerce will be able to grant us instant gratification. You can be watching TV and see a great dress that Lindsay Lohan is wearing, and you'd be able to buy that exact dress instantly from the TV's interface. Anything we see or even hear on any existing media can be instantly purchased. What is that shirt George Clooney is wearing on TV? Highlight it and you can buy it instantly. The song your currently hearing on the radio can be instantly downloaded.
Social sites like Myspace.com have implemented a functionality in their photo album section that can easily be exploited. You can now tag your photos to identify individuals on that image. For example, in a photo of you and your friends, you can tag each of the individual friends so that it can link back to their individual profiles. As soon as you tag them, the individual friend will get an alert asking them if they would like to add that tagged photo in their own photo albums. The beauty of this functionality is that if they approve, not only will the photos be uploaded in their albums, but also all the other corresponding tags.
I know that this was meant for tagging humans, but what's to stop you from tagging the shirt, jeans or shoes that this individual is wearing on the photo? As long as this product has a corresponding profile on Myspace, you'd be able to link to it, thus driving traffic to that product's myspace site. Let's use a very popular member of Myspace, Tila Tequila for example. If say you got her to wear a hat that you are selling and have a photo, you can upload the photo in your site's photo album. In the photo, you can tag Tila as well as the hat, so that there's a link-back. Upon tagging Tila's pic, she will then get an alert to approve the photo to be uploaded on her own photo album. If you happen to be lucky enough for her to approve, then the photo will be in her album for her and all her millions of friends to see. But guess what? Your tag for your hat will also be included. They can all highlight the hat and know where to purchase it for themselves.
The application for this loophole is endless! In the future we can know exactly where to buy all the gear that our favorite celebrities are rocking all over the internet. All photos on every website will be equipped with a tagging functionality.
Subscribe to:
Posts (Atom)
